If there is one form of poker content that yields the biggest rewards for the effort that you put into it, it is most certainly the interview. There are so many benefits to doing interviews with poker players and respected industry figures. We always get big traffic spikes at PokerStrategy.com with interviews and in particular The Mental Game of Poker Podcast (Jared Tendler’s podcast which I help produce) has grown at a massive rate precisely because we have grown it from high profile interviews.
First of all, they often bring a lot of traffic. Assuming you don’t interrogate them Jeremy Paxman-style you can usually expect the interviewee to share the interview on their social media channels and websites, and that goes double if they are sponsored. Often you will find that this is a form of content that keeps on giving, because they can also rank high for certain search terms (Most notably just the player’s name) and you can expect small but welcome extra pieces of traffic for months or years to come. [Read more...]