How Felix Schneiders is changing the format of Twitch poker

How Felix Schneiders is changing the format of Twitch poker

10982217_848506261855489_6599968265821954536_nCurrently I believe the three most interesting people to watch on Twitch are Jason Somerville, Jaime Staples and Felix “xflixx” Schneiders. Somerville because he is the superstar of Twitch, Staples because he is the organic Twitch success and today I speak with Schneiders, whom I believe is doing the most interesting things with the format of Twitch Poker.

I speak with Felix very early in the morning, which is both a rarity for poker players in general, and Twitch broadcasters. With a predominantly US based audience, the most successful Twitch streams take place at US friendly times. However, as a European, Schneiders streams much earlier than the competition. Is this by design or simply because it fits his schedule?

“I tend to stick with a normal daily routine with my poker times. I get up early, I start my poker stuff at nine AM after breakfast, I’ll have a lunch break, then go back to playing/coaching/working on my game. So it’s mainly that my own schedule fits this Twitch schedule, I felt it was important that I was fresh enough to present in a way that’s entertaining and in the zone. When I play late I don’t focus that easy.”  [Read more…]

How Jason Somerville is leading the Twitch Poker revolution

How Jason Somerville is leading the Twitch Poker revolution

jason-somerville-pokerstarsOne man who needs no introduction in a blog series dedicated to Twitch Poker is Jason Somerville. Since his high profile signing with PokerStars he has been the poster boy for poker on the social video site. He has 69,000 followers and nearly 4 million page views at the time of writing.

He made a strong statement about his commitment to Twitch by announcing he would stream for 70 days in a row to kick-start his new sponsorship deal.

His explained his rationale for his marathon broadcast pledge:

“Nobody from PokerStars ever told me to do anything. This is entirely a prison of my own design. I knew I wanted to stream a lot and there is nothing more important for a streamer than consistency. The best streamers on Twitch are streaming seven days a week. I thought it made sense to stream all the way through March and then SCOOP, with the final event being the $10,000 SCOOP Main Event.“ [Read more…]

How PokerStaples built a huge Twitch Poker audience

How PokerStaples built a huge Twitch Poker audience

Jamie_Pokerstaples_StaplesThis week the poster boy for Twitch Poker, Jason Somerville, came 6th in the Super Tuesday for $30k in front of 24,000 viewers. A huge day for poker on the site, and it ranked 4th overall on Twitch.

While that understandably captured all the media attention, you will be forgiven for not noticing that at the exact same time Jaime ‘PokerStaples’ Staples was winning the Big $109 for $19,400 in front of a very impressive 4,800 viewers.

PokerStaples is the first Twitch streamer to go from 0 followers to organically creating a big fanbase. He now has nearly 18,000 followers, over one million views and his peak broadcast was over 7,000 viewers at once. He has found himself a sponsor and has been successfully monetising his stream, which he broadcasts for 40+ hours a week while he plays as a professional MTTer.

I spoke to him this week to learn how he grew his following from scratch:

[Read more…]

Twitch and Poker Education

Twitch and Poker Education

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Twitch looks like a mix of YouTube, Facebook, poker training video and webinar. And it is entirely free.

One could be worried, therefore, it could kill off the training sites, poker books and other forms of poker education. I don’t believe it will. In fact, Twitch Poker can only help them in my opinion.

First of all, the reason why training sites should be excited is the same reason why everyone else in poker should be excited. There is a whole new captive audience waiting to be converted to poker. Once they get into it, they will want to get better at it.

This may change as Twitch evolves, but right now the Twitch format is not the most optimal for learning. First of all, the audience is a mass market one, not hardcore poker players. The content therefore is a little dumbed down compared to the established training sites. So for that reason there is still a market for both. [Read more…]

Why Twitch will resurrect poker sponsorship

Why Twitch will resurrect poker sponsorship

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In my opinion the most noticeable change Twitch will bring to the poker industry (as we know it) is revitalising the sponsorship of professional poker players by major online poker rooms and/or brands.

The old form of sponsorship died, and rightly so. With a few exceptions, it was hard to tell if sponsored poker players helped an online poker room at all. Sure Michael Mizrachi was featured on the front cover of a magazine, but did that improve traffic, deposits or rake generation? It was almost impossible to capture any evidence to suggest either way, but the likelihood was no.

Sponsorships were therefore reserved for the very big names, the very hard working players and people who were famous outside of poker who brought with them mainstream attention. [Read more…]