The number one traffic mistake poker websites make

The number one traffic mistake poker websites make

traffic-jamI keep finding myself talking about traffic with fellow poker industry professionals, and I keep finding myself correcting a big fallacy within the industry, so I had to write it up.

I’ve spent the last year focussing on improving the traffic at PokerStrategy.com, and I’m pleased to say we have made some considerable improvements. I’ve learned a lot about what works, much more about what doesn’t work, and what impact it has on a website overall. It has also opened my eyes to this perpetual poker marketing problem that poker media websites and businesses make, which is:

Assuming that lots of traffic is the only metric that matters. [Read more...]

Online poker forum conduct for businesses

Online poker forum conduct for businesses

imagesI’ve written several times before that I believe that online poker forums are more influential than social media in the poker industry. I guess it is just a format that suits the perhaps more introverted nature of online players. I personally included Mason Malmuth of 2+2 in my top 20 picks for the Bluff Power 20 for this very reason, as I think that forum in particular is incredibly influential. Poker forums are often the place where poker news is broken, where shadiness is called out and obviously where poker is discussed. I’m a big fan of poker forums myself, a regular on BlondePoker.

As such, getting your brand discussed on a poker forum is a big deal. Not only does it likely mean a lot of traffic, it means a lot of very targeted, very engaged traffic.
As powerful as forums are, it is remarkable how poorly poker businesses seem to understand how they work. More often than not, they resort to blatant spamming, which is a real shame because that is such an underuse of their capability.

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Why Twitter is a waste of your poker marketing efforts (and what actually works instead)

Why Twitter is a waste of your poker marketing efforts (and what actually works instead)

imagesI’m going to shatter a huge myth in the world of poker marketing today.

Tweets don’t matter.

It’s a regular occurrence that someone will send me a private message asking me to retweet something they are promoting, and I usually do it because it only takes a few seconds of my time. I have over 4,000 followers on Twitter which isn’t massive, but it’s healthy and it is quite a well-targeted bunch. Even more common I see people asking bonafide poker celebrities like Daniel Negreanu or Liv Boeree to retweet, and of course KevMath.

I also have friends who regularly brag to me because X player retweeted them, or are pinning all their hopes on them doing so.

I’ve had some big names retweet my own stuff, and there is no doubt that it causes a reasonable spike in views, but in terms of getting more traffic to your website, a tweet really is bottom of the barrel. [Read more...]

Crafting poker headlines that convert

Crafting poker headlines that convert

8cd6ed6e729911394f0bb4a2f77177acI’ve spent the last year really studying online traffic and how to increase it. Before I go any further, I am talking about good targeted traffic, not random traffic. Anyone can trick 5,000 people to looking at a page if they put the effort in, but those people will just close the browser and never visit again.

Part of this research has come in learning to craft really compelling headlines. I’m not at liberty to share the numbers, but we have managed to greatly increase the number of people who read the news page at PokerStrategy.com because we have spent more time drafting the headline. No matter how good your work is, it’s pointless if nobody reads it. Not only does your headline fight for attention on your homepage, it does so also on Twitter and Facebook. So improving your headline writing skills will also improve your social media efforts.

You can measure your traffic using a service called Google Analytics, which is probably one of the best free resources available to webmasters and you can learn so much using it.

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Conducting poker interviews

Conducting poker interviews

UKIPT_New_2011_MICKEY_MAY_AlunBowden_IMG_0901_  3940I got a good response last month for my feature on why poker player interviews are a high leverage form of content. The natural follow-on from that has to be advice on how to conduct the interview itself.

I used to have a love/hate relationship with interviews because for a long time I found them to be quite a samey experience. But in recent years I have grown to love them because I’ve got better at finding ways to keep them fresh.

My good poker media chum and one of my favourite poker tweeters Alun Bowden has kindly joined me to add some advice of his own. He is the former editor of Inside Poker Business, the current editor of EGR Magazine as well as a contributing editor of Poker Player Magazine. You can follow him on twitter @poker_hack.

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