I’ve written several times before that I believe that online poker forums are more influential than social media in the poker industry. I guess it is just a format that suits the perhaps more introverted nature of online players. I personally included Mason Malmuth of 2+2 in my top 20 picks for the Bluff Power 20 for this very reason, as I think that forum in particular is incredibly influential. Poker forums are often the place where poker news is broken, where shadiness is called out and obviously where poker is discussed. I’m a big fan of poker forums myself, a regular on BlondePoker.
As such, getting your brand discussed on a poker forum is a big deal. Not only does it likely mean a lot of traffic, it means a lot of very targeted, very engaged traffic.
As powerful as forums are, it is remarkable how poorly poker businesses seem to understand how they work. More often than not, they resort to blatant spamming, which is a real shame because that is such an underuse of their capability.