Poker content and plagiarism

Poker content and plagiarism

plagiarism-BartWhen we first released The Mental Game of Poker, Jared Tendler and I were petrified of piracy. So much so we delayed the ebook version for several months.

It turns out that piracy is not quite the issue you would fear. The people that pirate almost never pay for content, so you were never going to get that sale anyway. Most people still don’t know how to get pirate material online and for the sake of a $9.99 book, they don’t really care to learn.

However, the big issue we were not prepared for was just how big plagiarism is these days. I’ve also experienced it many many times in my day job for PokerStrategy and previously at PokerNews, but the book really took it to the next level. [Read more…]

How to improve poker website traffic

How to improve poker website traffic

итоги1In 2014 one of my poker marketing goals was to learn as much as I could about how to improve traffic to poker sites. I can’t share the exact results for my day job at PokerStrategy.com, and there are some very specific tactics I don’t want to share because they are a little too valuable to me, but I can safely say it was a big success.

So today I’m going to share what some of the fundamental keys were to improving traffic in the poker media industry. This has not just been for my day job at PokerStrategy.com, this has also helped my own blog, The Mental Game of Poker, Jared Tendler’s website, Jared Tendler’s Podcast and many of my friends’ websites too.

If you are looking for quick tips, apps and plugins, this is not for you. The areas where I’ve seen the biggest growth were not that easy to implement. They required quite significant mindset shifts much more than any single tactic of trick.

Also before I go any further, just a reminder that going after traffic for traffic’s sake is not a good idea. You have to be going after the right traffic, otherwise it’s just numbers on a screen. [Read more…]

Promoting strategy content in poker

Promoting strategy content in poker

pokerschool12My personal poker marketing goal in 2014 was to learn about increasing web traffic, and it went pretty well (expect a future blog on that). My 2015 personal goal is to get really good at copywriting. I’ve already been studying it for a few years, and have had particular success in this area when it comes to promoting strategy content.

It really helps to work for poker’s biggest training site in that regard, as well as having co-written a very popular poker strategy book. Through a lot of trial and error, lots of testing and my best friend Google Analytics, I’ve spotted a number of trends that have boosted traffic and conversions for strategy content by a pretty huge margin.

This has worked for book marketing, strategy articles, training videos, webinars and more. Any content where you are teaching your audience to play better: [Read more…]

The number one traffic mistake poker websites make

The number one traffic mistake poker websites make

traffic-jamI keep finding myself talking about traffic with fellow poker industry professionals, and I keep finding myself correcting a big fallacy within the industry, so I had to write it up.

I’ve spent the last year focussing on improving the traffic at PokerStrategy.com, and I’m pleased to say we have made some considerable improvements. I’ve learned a lot about what works, much more about what doesn’t work, and what impact it has on a website overall. It has also opened my eyes to this perpetual poker marketing problem that poker media websites and businesses make, which is:

Assuming that lots of traffic is the only metric that matters. [Read more…]

Online poker forum conduct for businesses

Online poker forum conduct for businesses

imagesI’ve written several times before that I believe that online poker forums are more influential than social media in the poker industry. I guess it is just a format that suits the perhaps more introverted nature of online players. I personally included Mason Malmuth of 2+2 in my top 20 picks for the Bluff Power 20 for this very reason, as I think that forum in particular is incredibly influential. Poker forums are often the place where poker news is broken, where shadiness is called out and obviously where poker is discussed. I’m a big fan of poker forums myself, a regular on BlondePoker.

As such, getting your brand discussed on a poker forum is a big deal. Not only does it likely mean a lot of traffic, it means a lot of very targeted, very engaged traffic.
As powerful as forums are, it is remarkable how poorly poker businesses seem to understand how they work. More often than not, they resort to blatant spamming, which is a real shame because that is such an underuse of their capability.

[Read more…]