I’m going to shatter a huge myth in the world of poker marketing today.
Tweets don’t matter.
It’s a regular occurrence that someone will send me a private message asking me to retweet something they are promoting, and I usually do it because it only takes a few seconds of my time. I have over 4,000 followers on Twitter which isn’t massive, but it’s healthy and it is quite a well-targeted bunch. Even more common I see people asking bonafide poker celebrities like Daniel Negreanu or Liv Boeree to retweet, and of course KevMath.
I also have friends who regularly brag to me because X player retweeted them, or are pinning all their hopes on them doing so.
I’ve had some big names retweet my own stuff, and there is no doubt that it causes a reasonable spike in views, but in terms of getting more traffic to your website, a tweet really is bottom of the barrel. [Read more...]