I won!

BGoZkJCCUAAEgf6.jpg largeI am delighted to say I won the Best Poker Media Provider award at the APAT awards.

My nomination was joint with PokerStrategy.com, but it was all a bit more special for me because I was the only individual writer named out of the nominees, which also included Bluff, UK Pokernews and WPT Magazine.

I love APAT. Dusk Till Dawn rightly get the credit for changing the face of live poker in the UK, but APAT really started the ball rolling with their well structured affordable live events. I don’t think they get the credit they deserve for improving the experience of live poker in Europe.

So what does this award really mean? Well there is no denying awards are to some degree a popularity contest, so it doesn’t by any stretch of the imagination mean I am the best at what I do. But this award means a lot to me because as a self labelled ‘poker media expert’ from ‘poker media pro’ to win the ‘best poker media’ award really is a fantastic business card for me in the future.

 

 

PokerListings Announced as Official Live Reporting Partner of the WSOP APAC

imagesThis week it was announced that PokerListings would be the official live reporting partner of the WSOP APAC next month. For those of you interested in the poker media, I think this is massive news.

In the early days of modern poker everybody sent live reporters to poker events. There was just a lot more money around to justify it. But, probably around UIGEA time, those numbers started to diminish, and PokerNews emerged as the dominant force in live poker updates.

And rightly too. PokerNews have provided amazing coverage over the last few years – their chip count interface is great, they website looks good and is easy to navigate, their videos are really good.

I firmly believe PokerNews are still the best, but it is nice to see it has gotten competitive again, as they did have a stranglehold on the niche. I predict good things for PokerListings in this regard, I mentioned earlier this year I thought they were the most improved poker media site right now and their non-advertising content is getting better and more frequent all the time.

 

 

 

PokerPRSS by PKR

Really love this neat little poker media aggregator from PKR. Its just a very nice looking RSS type reader of all the main poker news websites, podcasts, strategy blogs etc.

PokerPRSS.com

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APAT Awards Nomination

imagesFor the second time in three years I have been nominated in the ‘Best Media Provider’ category of the APAT Awards.

It appears I have been nominated semi individually, semi with PokerStrategy.com, as I am the only individual named, alongside PokerNews, Bluff Magazine, and WPT Magazine.

It’s lovely to be nominated. Obviously you have to take these things with a pinch of salt and often it comes down to popularity rather than merit. But I’ll take it. I’d also like to say that if I have done anything well at PokerStrategy.com, it is because the team there are amazing and make it easy for me. They really are the best employers I have had, and if I was lucky enough to win, it would be there award and not mine as far as I am concerned.

So please vote for me

To put a poker media spin on it. Awards are a great way to increase traffic and get sign ups. PokerStrategy, Bluff, PokerNews and WPT Mag will all likely send a lot of new traffic to APAT.com and you have to sign up to vote. I am a big fan of such a strategy, as I have demonstrated with some of my recent Top Ten Lists.

The Power of Negative Publicity

total_gambler_2654_15Last month I wrote a blog post about what I felt the International Stadiums Poker Tour did wrong from a marketing perspective. I also wrote about the concept of newsjacking.

Today, over at PokerStrategy.com, I wrote a column about how the Dusk Till Dawn partnering with the ISPT might actually be a genius move for them.

It’s a very interesting example of how negative publicity can be used for positive effect. The public response to the ISPT was tremendously negative, but DTD managed to place themselves in the story perfectly, as the White Knights, just in the way PokerStars were the heroes of the Full Tilt Story.

Another great newsjacking example in poker. I actually think part of the appeal of doing this for DTD might be because the ISPT were so unpopular. Had their critical reception only been lukewarm, this would have been much less of a story and a challenge – who knows, maybe they wouldn’t have gone for it?

The Year of Poker Podcasts?

podcastPodcasts have reignited audio content. Previously you had to listen to what a radio station chose to play, and were powerless to resist the wave of advertising coming your way. Now podcasts empower the listener and let them listen to whatever they want to – and that includes poker content.

Thanks to smartphones, listening to whatever we want has never been easier. The podcast is unlike any other form of content in that you can consume it while you are doing something else. I listen to podcasts when I walk my dog, do housework and if I didn’t work from home I would listen on my commute to work.

In poker terms, the podcast is the one form of poker content where you could reach players while the are playing. Of course many poker players do end up doing stuff like surf the web while playing, but they know they shouldn’t and try not to. Although I personally hate multitasking, most people don’t, and the podcast has to be the most effective way to engage with poker players while they are playing live or online.

Podcasts also empower the content creator. Whereas previously broadcasting was the domain of only a select few, all you need is a computer, a microphone and a broadband connection and you too could call yourself a podcast host.

My Mental Game of Poker buddy Jared Tendler kind of fell into his Mental Game of Poker Podcast, I think his niche was so interesting and his ability to communicate with poker players so strong it was the perfect an inevitable medium for him. We are seeing some amazing download numbers from iTunes and also it is having a direct influence on our book sales. Not only are podcasts a great way to engage your audience, iTunes is also a great channel for new traffic to discover you for the first time.

Audiobooks

imagesIt’s not just podcasts either, audiobooks too. When Jared suggested to me we did an audiobook version of The Mental Game of Poker I thought it was a stupid idea, how wrong I was. It turned out to be an amazing idea for two reasons:

First of all, some people don’t read. Not that they can’t, they just prefer not to. Or they do read, but don’t like reading about poker.

Secondly, Amazon, who own audio book site Audible, are currently heavily investing in audiobooks. They have seen the potential in them and have made a few initiatives to incentivise authors to create audiobooks.

First of all they have a monthly subscription programme where the first book is free for the listener, but the author still gets paid. Secondly they pay a ‘bounty’ to the author of that first book if the consumer goes on to purchase three or more books. Both of which have worked out well for us as we have aggressively marketed the fact our audiobook is potentially free (It really is, download it now).

Before you rush out to start recording audiobooks, I would say I can’t see this system lasting forever with Amazon. However I think it demonstrates just how big audio content is going to be in the future.

Whether or not poker picks up this remains to be seen. We are usually behind these digital trends, but in fairness there are already a lot of great podcasts in poker who have been doing this for a number of years. I’ve always really liked the TwoPlusTwo PokerCast, I was a big Bart Hanson fan when I played more, and used to love Jesse May’s show too.

Pokerfuse have a comprehensive directory of poker podcasts and when new episodes are released. Though I can’t say for sure that this list will grow in 2013, I would advise anyone interested in creating poker content to seriously consider poker podcasts as an alternative to written content.

 
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My Bluff Power 20 Picks

shirt-template-large_womens-logo2This year I was asked to be one of the 50 panelists to nominate people into the Bluff Power 20 – an industry listing of the most influential people in poker.

The purpose of the panel is to pick inclusions based on how you see the industry, not how you think others will see it.

Here is the list, with the actual inclusions on the left and who I picked on the right:

Bluff Power 20
Ranking Official My Pick
1 Mark and Isai Scheinberg Mark Scheinberg
2 Mitch Garber Harry Reid
3 Norbert Teufelberger Preet Bharara
4 Harry Reid Ty Stewart
5 Ty Stewart Peter Bernhard
6 Daniel Negreanu Mitch Garber
7 Gary Loveman Dominik Kofert
8 Mark Pincus Daniel Negreanu
9 Frank and Lorenzo Fertitta Tony G
10 A.G. Burnett Mark Pincus
11 Raymond Lesniak Phil Hellmuth
12 Chris Christie Edgar Stuchly
13 Tony G Matt Savage
14 Brian Balsbaugh Norbert Teufelberger
15 Dominik Kofert Phil Ivey
16 Edgar Stuchly Gus Hansen
17 Guy Laliberte Tom Dwan
18 Steve Heller Kevin @Kevmath Mathers
19 Matt Savage Mason Malmuth
20 Antonio Esfandiari Brian Balsbaugh

Probably the first thing to call out on my list is I clearly missed the point when it came to the importance of Preet Bharara this year. As a European poker writer I have obviously confused the importance of the US District Attorney this year.

Other than that, you can see I have put more emphasis on poker players and media figures, than US politicians. That’s just the poker world I reside in.

I think I made a mistake including Tom Dwan. I wanted to include an influential online player, and he seemed to fit the bill, especially after how he well came out after the FTP scandal. Gus Hansen for the same reason, he was one of the few big FTP names who came out of the scandal with the respect and gratitude of the players. In hindsight, maybe I would have took Dwan out, moved everyone up the list, and I might have sneaked Alexandre Dreyfus in at number 20, because he seems to be involved in everything at the moment.

Antonio-Esfandiari-Winner-300x200I am shocked, totally shocked, that so many of my peers voted for Antonio Esfandiari. That is the only inclusion I truly disagree with. Yes he won the biggest tournament prize of all time, but everyone and their dog knows it was a basically a 45-man SNG which completely distorted the poker money rankings, and that Antonio was playing for a fraction of his own action. The win does make him very marketable, but does it really put him ahead of Phil Ivey or Phil Hellmuth? Ivey the best player in the world and face of IveyPoker (which although I think is starting to look like a very stupid venture is still getting a lot of attention). Hellmuth is still the biggest name in televised poker and answered all his critics last year winning two bracelets. Is he really ahead of those guys? I’ll concede he may be ahead of my other two player picks Gus and durrrr, but no way the two Phils.

Two other inclusions I feel were vastly overlooked were Mason Malmuth and Kevin Mathers. Quite simply, if you want something known in poker, you want Kevmath to tweet it and you post a thread on TwoPlusTwo. More so, no poker venture gets shot down and destroyed more quickly, no famous poker pro gets shamed more sooner, no scandal breaks faster than when it is on TwoPlusTwo. In my personal day to day experience, these two people probably have more influence between the media and players than most of the rest of the list combined. Obviously they don’t directly affect policy changes, the Stars VIP system or where the WPT will go next, so I kept them quite low down on the list, but they still easily make it in my opinion.

I look forward to my own inclusion when they roll out the Bluff Power 8,256.

 

 

The iGaming Post Plagiarism Scandal

Clipboard01The poker media itself has become the centre of a scandal this week, as industry news website iGaming Post was outed for blatantly plagiarising the work of others. I noticed this myself a few weeks ago when PokerFuse pointed out on Twitter one of their stories had been lifted by iGaming Post and passed off as their own, and yesterday a blog post from 4Flush.com revealed the extent of their plagiarism.

A twoplustwo thread and multiple tweets have since been posted outing the website, yet amazingly not only have they not responded to any of them, they even continued to post another news article written elsewhere as their own today.

I have been the victim of plagiarism myself multiple times, and also recently discovered that my book with Jared Tendler had been translated and distributed in another language without our permission. In the online age, the most striking thing for me has always been how on earth these people think they can get away with it. I have a suspicion that the iGaming Post website is treated more as a token website with which to give some leverage to their awards ceremony and other ventures, rather than using it as an acquisition tool in itself. It’s not the best looking website for a start, so I have a feeling they probably don’t take their content very seriously at all.

Ctrl+V

Sometimes it is actually hard to write something that doesn’t look like you have plagiarised it a little, even if you haven’t read the original source. When a lot of the news is essentially ‘man wins poker tournament’ often your content can look similar to others and it can be hard to put a unique spin on it. However with most writers there is an unspoken code that we won’t do it, or at the least you make the effort to make it look like you haven’t just pressed copy and paste.

Most importantly, it is very important to give proper citations where appropriate. I’ve already written at length about the importance of linking to other poker sites in these instances. You avoid a backlash like the one iGaming Post faces right now for a start, it also makes you look more professional and trustworthy to your readers, and I am sure in most cases the original sources are highly appreciative of the back links to their sites.

The real crime is silence

If plagiarism wasn’t bad enough, remaining silent is just plain stupid from the iGaming Post. In the Twitter age you simply cannot wait for something to blow over. Right now all the advertisers at the iGaming Post are being inundated with feedback from angry people pointing out what they have done and they won’t want to advertise with them in the future. Not responding to this backlash quickly is going to hurt them bad and really paints a picture that they are out of touch with the industry and technology in general.

The poker world is a small world, especially in the age of social media. The longer iGaming Post take to address this, the more momentum they will give the poker media to possibly shame them out of existence with their advertisers.

 

Newsjacking and Poker Marketing

Newsjacking is a trend in online publishing, where where you inject your own ideas into breaking news, in order to get coverage yourself.

I did a simple newsjack this week. After the WSOP finally released their schedule, after putting out the initial release, I followed it up with a column where I shared my thoughts on the changes to the schedule. It was an easy content decision to make, because the conversation of the WSOP was ripe and people still wanted to discuss and read about it.

Popular ways for media to newsjack include top lists, interviews, opinion pieces, and ‘twitter reactions’  features.

The GPI newsjack the Partouche cheating scandal

imagesNewsjacking sounds very much a poker media device, and it is,  but it is even more effective as a poker marketing device. When timed well, newsjacking can bring with it a lot of free publicity, traffic and authority.

A great example of newsjacking for marketing purposes in poker came this week. Alexandre Dreyfus of the Global Poker Index announced that that the GPI would be suspending Jean-Paul Pasqualini and Cedric Rossi from their rankings. This came hot off the heels of a video of them being released which had evidence of their alleged cheating at a Partouche Poker Tour final table.

Have Pasqualini and Rossi been banned from a casino, tour or event as a direct result of this suspension? No. Were they even close to topping a GPI leader board? No.  Do they even know or care what the GPI is? Possibly not. If you break it down, it was quite an empty gesture in itself, but it was also a brilliant PR move.

Dreyfus struck while the iron was hot, namely this story about Partouche cheating scandal. He created a controversial storyline which was easy for poker media sites to pick up, and was currently part of the conversation that was taking place on poker forums. Most poker sites picked up the story, and some even newsjacked it themselves with opinion pieces to further the discussion.

Am I saying Dreyfus was disingenuous? Not at all, I do believe that he is trying to progress the game and discourage cheating, and I do believe that the GPI had always planned to introduce the concept of Player Trust Ratings too, which was the other big announcement from them in this story. I just think he was very shrewd with his timing. It’s a win-win for me, a fantastic PR move and a genuine way to further the discussion about cheating in poker, and to put people off doing it.

More examples of newsjacking

paddyThe undisputed kings of newsjacking in gambling are Paddy Power, who are renowned for their publicity stunts with a hint of satire. Just this week they did their classic newsjacking stunt of offering ridiculous odds on something in current affairs. This week it was opening a book and suggesting that hardcore atheist Richard Dawkins might become the next Pope at the cleverly priced 666/1.

Did anyone believe they were being serious, and will anyone bet a single £1 on it? Not at all, but at (presumably) zero cost to themselves they have been mentioned in hundreds of national newspapers as a result.

Another newsjacking instance this week came from one of the few sponsored players who is really aware of his brand image, Randy ‘nanonoko’ Lew. Randy created his own version of the latest internet meme the Harlem Shuffle. Classic newsjacking, he took a conversation which was already happening, and put himself into it:

Get in there early

life-of-a-news-storyThe key to newsjacking is to get in there early. If you are one of the first to respond to it, you get an opportunity to become the authority on that subject. If your website is the first to report on a story, it is the one which will get linked to by everyone else.

I found myself, inadvertently, living this example a few months ago. I was one of the first people to retweet the Daily Mail article about Phil Ivey not getting paid his winnings by Crockfords Casino. As a result the Daily Mail rang me up to be an expert, and asked if it was possible to cheat at Craps.

It was vanity which made me do it, and I regretted it, because it really is an awful rag of a paper. But it didn’t stop there, in the next 24 hours I got contacted by ITV and CNN to do an interview too, which I turned down. However had I been looking for that publicity, it would have been a dream, and all because I was the first ‘authority’ figure to tweet a story (If you ever want to get this sort of exposure for your brand, just sign up to Help a Reporter Out, and you will get the chance to),

The rules of media are changing, and there are now many ways to get effective poker marketing without having to spend a fortune. Newsjacking is a brilliant example of how poker media and poker businesses can both make the most of a conversation which is already happening to increase their own exposure, as long as they can be quick and creative, and time it just right.

And yes, I guess you could say I am newsjacking the Global Poker Index story myself.

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Guest Blog from Matthew Pitt: More Poker Live Updates Advice

photoLast week my two blogs about Live Poker Updates caused some fantastic debate from the people that do them. So much so my good friend Matthew Pitt, editor of UK PokerNews and active live tournament reporter, kindly agreed to come along and give some more insight from live on the tour.

You can learn more about Matt at www.matthewpitt.co.uk.

 

When Barry published his much-debated article “Advice for Poker Live Updates Bloggers” I really wanted to chime in and put my $0.02 across but, ironically, I was providing live updates from EPT Deauville for PokerNews so I just did not have time.

When I finally returned home, I brought flu-like symptoms with me and by the time I started to feel human again the likes of Jess Welman, Brad “Otis” Willis and Matthew Parvis – all vastly more experienced than I — had said all that was needed to say on the subject  of live updates’ writing style. With that in mind, I thought I would fire off a few of my own little tips that I have picked up during my time on the circuit.

Go to the Welcome Party

6350Most major poker tours throw some sort of welcome party for the players and the media are also welcome to join in. These parties usually have free food and booze at them, which is a good enough excuse to go to one, but they are also full of the players you will be writing about for the next week.

Greek philosopher Plato once said, “You can discover more about a person in an hour of play than in a year of conversation,” and he was correct. The players at the party are letting their hair down, chilling out and usually talking about poker. While the players are relaxed – and while you do not have a notepad in your hand – they will tell you about anything and everything. You will be able to find out how they have been playing online, if they had any nightmare travel stories, how they’re feeling about playing all things that can help inject some colour to your posts during the tournament.

In addition to the information, by stepping into their backyard you become more like one of them and you will find some players warm to you more. This means they are more likely to divulge information to you if they see you on the tournament floor. This is especially useful if you miss certain elements of a hand.

However, if you do go to the party NEVER get blind drunk. Not only will you make an ass of yourself (I’ve done that) but you will also be faced with the daunting prospect of a 12-15 hour shift spent nursing the hangover from hell (I’ve done that too.) Have you ever tried to count chips when you feel like someone has hit your head with an axe?

Befriend the Locals

Barry touched on this subject under the heading “Don’t steal, cooperate,” but I thought I would expand it further. You would not believe the positive impact sharing a hand with the local press has. If you’re covering a French tournament and watch an interesting hand with a popular French player then let the French media know and you will have a friend for life – plus they are likely to return the favour at some point.

Not only does sharing information help to create a better blog for everyone, you also gain some allies with local knowledge. Now that you have some new friends for the week, you can asked them for dining tips, where the supermarkets are, if there is a pharmacy etc. Remember that these guys know the locality and having their knowledge on tap can save you a bucket load of money and make your stay in a foreign country much more pleasant.

Become Known to Those who are in the Know

mad_harper280x390Do you remember being told that there is always someone out there who is bigger and stronger than you are. It is something my parents told me after yet another fight with my younger sister! Well in poker tournament terms there is always someone more knowledgeable than you and knowledge is power in this game.

On the EPT circuit you could do much worse than introducing yourself to Mad Harper, the Media Coordinator. Mad knows everyone and if she doesn’t know the answer to your question she knows someone who does. Sticking with EPTs, the PokerStars Blog writers are vastly experienced as is Marc “The Conv” Convey who is a permanent fixture on the EPTs. These guys, and gal, know the players, tournament staff and are always willing to help you out.

On European-based World Poker Tours you need to show your face to Angela Nyman, Hermance Blum and Warren Lush. Knowing those three fine people will stand you in good stead for any queries you could possibly have about where you are staying, expected attendance and that sort of thing.

Come Prepared for Everything

why-does-it-snowSome tournament venues really look after the media and others not so much. For example, when I reported on EPT Snowfest the media were treated to freshly prepared sandwiches, chilled soft drinks and free coffee for the duration of the tournament. At WPT Cyprus you could even have alcoholic drinks and cigarettes if you were so inclined. Other places I have been to give you nothing and even try to charge you to enter the building – think Aviation Club de France!

If you go into a tournament expecting to be fed and watered and that does not happen, then you are going to be disappointed. However, if you go into a tournament armed with a bottle of water, some fruit and a sandwich (God bless those local press members you spoke to and the supermarket they pointed you towards) then who cares if there is or isn’t free grub on offer.

Oh, bring lots of pens, writing pads and travel adapters because they are not only difficult to find on the road but they become great bartering tools towards the end of the week!

Never Look at Hole Cards

images While it is sometimes unavoidable, I believe you should never look at hole cards. Should you accidentally catch view of a player’s cards you should see yourself as part of the hand. What I mean by that is how you react can have an effect on how the hand plays out. If an observant player has seen that you quite obviously saw another players cards and you then just walk off, that player knows the hand you saw must be weak and uninteresting. Likewise, if you start jotting away instantly and start scanning the table like a hawk looking for prey then everyone knows they have a strong hand.

Use Your Common Sense and Have Some Respect for Players

Although players are usually more than happy to recall details of hands for you, use some common sense for who and when you ask players for information. The guy who is raking in a massive pot after showing a bluff is going to be delighted if you ask him about the hand, not so much the guy who folded to him.

Again, if a big hand just took place you do not have to jump straight in and get all the gory details. Yes the winner of the hand will be happy to give you the ins and outs of the hand, but remember the loser is sat a couple of feet away. Sometimes it is best to jot down the information you have and then return to the scene of the crime a short time later when the adrenaline levels of the players are back to somewhat normal!

There are probably dozens of more tips that I have missed out but this article has run on for far too long now – make sure you don’t do that in your live updates!