The Unibet Open and the European poker Tour have both, so far, streamed live events on Twitch, but the Global Poker Masters was the first live event which had the look and feel of being a genuine ‘Twitch’ event.
The GPI Twitch page attracted over 1.2 million views in the two days it aired, with a peak viewership of over 10,000. I spoke with Global Poker Index boss Alex Dreyfus to learn more about the partnership:
“When we launched the Global Poker Masters it was June 2014, it had been in my mind for two years. We started to look at Twitch in September 2014 when Amazon acquired them. I met the Management Team in December and discovered we had the same vision for poker, so we could work together.
There were a few poker events already on Twitch, but we the first to be endorsed by and really embrace Twitch. There was a Twitch banner during the event, the head of Twitch poker at the press conference etc. There was a rich partnership, that’s why they pushed us a lot. To be honest our traffic was not organic it was pushed on the homepage for two days which gave us the exposure we got.” [Read more…]