Why Twitter is a waste of your poker marketing efforts (and what actually works instead)

Why Twitter is a waste of your poker marketing efforts (and what actually works instead)

imagesI’m going to shatter a huge myth in the world of poker marketing today.

Tweets don’t matter.

It’s a regular occurrence that someone will send me a private message asking me to retweet something they are promoting, and I usually do it because it only takes a few seconds of my time. I have over 4,000 followers on Twitter which isn’t massive, but it’s healthy and it is quite a well-targeted bunch. Even more common I see people asking bonafide poker celebrities like Daniel Negreanu or Liv Boeree to retweet, and of course KevMath.

I also have friends who regularly brag to me because X player retweeted them, or are pinning all their hopes on them doing so.

I’ve had some big names retweet my own stuff, and there is no doubt that it causes a reasonable spike in views, but in terms of getting more traffic to your website, a tweet really is bottom of the barrel. [Read more...]

Crafting poker headlines that convert

Crafting poker headlines that convert

8cd6ed6e729911394f0bb4a2f77177acI’ve spent the last year really studying online traffic and how to increase it. Before I go any further, I am talking about good targeted traffic, not random traffic. Anyone can trick 5,000 people to looking at a page if they put the effort in, but those people will just close the browser and never visit again.

Part of this research has come in learning to craft really compelling headlines. I’m not at liberty to share the numbers, but we have managed to greatly increase the number of people who read the news page at PokerStrategy.com because we have spent more time drafting the headline. No matter how good your work is, it’s pointless if nobody reads it. Not only does your headline fight for attention on your homepage, it does so also on Twitter and Facebook. So improving your headline writing skills will also improve your social media efforts.

You can measure your traffic using a service called Google Analytics, which is probably one of the best free resources available to webmasters and you can learn so much using it.

[Read more...]

Conducting poker interviews

Conducting poker interviews

UKIPT_New_2011_MICKEY_MAY_AlunBowden_IMG_0901_  3940I got a good response last month for my feature on why poker player interviews are a high leverage form of content. The natural follow-on from that has to be advice on how to conduct the interview itself.

I used to have a love/hate relationship with interviews because for a long time I found them to be quite a samey experience. But in recent years I have grown to love them because I’ve got better at finding ways to keep them fresh.

My good poker media chum and one of my favourite poker tweeters Alun Bowden has kindly joined me to add some advice of his own. He is the former editor of Inside Poker Business, the current editor of EGR Magazine as well as a contributing editor of Poker Player Magazine. You can follow him on twitter @poker_hack.

[Read more...]

The power of poker interviews

The power of poker interviews

If there is one form of poker content that yields the biggest rewards for the effort that you put into it, it is most certainly the interview. There are so many benefits to doing interviews with poker players and respected industry figures. We always get big traffic spikes at PokerStrategy.com with interviews and in particular The Mental Game of Poker Podcast (Jared Tendler’s podcast which I help produce) has grown at a massive rate precisely because we have grown it from high profile interviews.

First of all, they often bring a lot of traffic. Assuming you don’t interrogate them Jeremy Paxman-style you can usually expect the interviewee to share the interview on their social media channels and websites, and that goes double if they are sponsored. Often you will find that this is a form of content that keeps on giving, because they can also rank high for certain search terms (Most notably just the player’s name) and you can expect small but welcome extra pieces of traffic for months or years to come. [Read more...]

APAT Award for Best Poker Media Provider

APAT Award for Best Poker Media Provider

BGoZkJCCUAAEgf6.jpg largeI am delighted to say I won the Best Poker Media Provider award at the APAT awards.

My nomination was joint with PokerStrategy.com, but it was all a bit more special for me because I was the only individual writer named out of the nominees, which also included Bluff, UK Pokernews and WPT Magazine.

I love APAT. Dusk Till Dawn rightly get the credit for changing the face of live poker in the UK, but APAT really started the ball rolling with their well structured affordable live events. I don’t think they get the credit they deserve for improving the experience of live poker in Europe.

So what does this award really mean? Well there is no denying awards are to some degree a popularity contest, so it doesn’t by any stretch of the imagination mean I am the best at what I do. But this award means a lot to me because as a self labelled ‘poker media expert’ from ‘poker media pro’ to win the ‘best poker media’ award really is a fantastic business card for me in the future.